Frequently, I hear people complain about bad experiences that they had with Facebook. Some of them are friends and people I know, who tried to use it and didn’t work out, that come to me looking for advice.
One of the things I’ve noticed is that most of them were using their personal Facebook profile and not a Facebook Business Page. When I point that out to them, the answer is always very similar: A what? Isn’t it the same? What’s the difference?
A Facebook Business Page is a kind of profile with all the tools you need to promote your business. Some of these tools help you create content more easily, others let you schedule your posts or manage your ads. There are a few things that pages can do and profiles can’t.
I’m not going to list these tools, because you can find all the information and very detailed guides about them on Facebook, in case you wanted to learn more about them.
What I can tell you is that these people, the ones that we were talking about in the first paragraph, have noticed a huge change once they made the switch to a business page.
In some cases, they have even decided that they didn’t need a website and that they were going to use their page as one. Yes, you can do that, but that doesn’t mean it’s the right choice for everyone. It depends on the kind of business you are running and your commercial objectives.
One of the things I like the most about these pages is that they let you track every comment and interaction easily, which is one of the things you would be spending too much time on if you used a personal profile.
Another thing I like is that you can create a team and assign a role for each member. This way, you can focus on your tasks while everybody else does their job. Personal profiles can’t do this. There’s no way.
With a business page, you have control over literally every aspect of your content. You can plan your posts with all the anticipation that you need and you can schedule them, which makes managing a page a job a little less life-absorbing.
The most important thing is that when you create a business page, you automatically create an Ads Manager account. This allows you to create campaigns to advertise and promote your brand.
But even if you’re not using this feature for whatever reason, having a business page is preferable because they were designed with all the characteristics needed to promote your products or services on Facebook.
Old Dog Digital 