What should you use to promote your brand on the internet, Google Ads, or Google AdSense? I know this is confusing for many people, especially those who are just starting with digital marketing, but these two are very different tools. Let’s clear this out.
Google AdSense is an ads network service designed for publishers. For example, if you own a website, blog, or forum and want to monetize them, this program can help you do exactly that. You have to agree to a lot of policies to use this service.
What AdSense does is it makes ads appear on your website, and you earn money based on the number of people who see or interact with those ads. The more people that visit your webpage, the more that will see the ads, and the more that you will get paid.
Have you noticed the group of ads that appear usually on the right column or the bottom of your favorite forum, whichever it may be? That is Google Ad Sense at work, and that means that website is getting paid every time you see or interact with an ad.
However, Google Ads is a program designed for advertisers. That means that this is the service you should use if you want to promote your products or services. You pay Google to show your ads to people that are searching for something on their platform.
Google Ads displays your ads on the search results page and their network of publisher websites. This option gives you a lot more freedom regarding the text, the format, and the design of your ad, unlike AdSense. You still have to agree to some policies though.
You don’t need a lot of money to do this. Opposite to what most people think. anyone can invest a small amount of money and still get results. Of course, the more you invest, the better the results that you will get, but there is no minimum and you have many options depending on what your business goal is.
Google Ads is a great tool when trying to drive more traffic to your website and/or increase your sales. They can also be great for generating leads, increasing app downloads, getting more people to subscribe to your newsletter, and many more things.
If you want to learn more about these tools, and a few similar others that Google has, you should visit their website.
- Google AdSense: https://www.google.com/adsense/start
- Google Ads: https://ads.google.com/home
Old Dog Digital 