When a brand starts posting content to its social media profiles it is very common to make the mistake of sharing too much. They post ten times a day on every possible platform they can. This is wrong!
Think about it as a user, a follower, and not a brand. You start following your favorite car company, or whatever you like, and suddenly they start flooding your news feed with their posts and stories. One week later, you unfollow them.
You don’t need to post ten times a day. That will get you nothing. You are not going to get more followers and, very possibly, you will lose the ones you have. Don’t do it.
We have already discussed the fact that you don’t need to be on every social media platform that there is, especially if you don’t have enough content or the strategy to do it. The same thing happens with your post frequency.
You can start by posting two times a week on Facebook and Instagram and work from there depending on how many followers you have and the interactions that you get. For LinkedIn, make it once a week.
If you are using Twitter, you can make between two and five tweets a day, but make sure to stay in topic and don’t repeat the same content too much. Try different days and times.
Like we said before, it is a great idea to boost your posts when starting on social media. Once you have a reasonable audience, try paid ads. They are really helpful when you’re trying to attract more followers to your profiles.
Remember to keep an eye on your metrics and make adjustments based on what they’re telling you. Resist the temptation of posting too much and having a profile on every social media platform. You don’t need that.
What you need to do is to have a strategy, stick to your plan of content, and build a community. Of course, you can try new things, new formats, and new topics, but you have to make it in a planned manner.
Your numbers will tell you when to start posting more frequently. And even then, make it gradually. You don’t want to overwhelm your followers. Remember you are an intruder on social media. They were not meant for you to advertise there. We use it that way because it works, but that’s not their main purpose.
Old Dog Digital 