When you start a new YouTube channel, you will face some new challenges. You will compete with thousands of content creators that are already there and that have the same interest that you have in becoming a success on this platform.
When you start setting up your channel, make sure you have a great title that communicates in an effective manner the kind of content that you will be uploading. Add a well designed banner that helps you do this.
Make sure that your phone number is verified so you can create videos longer than 15 minutes, upload custom thumbnails, live stream, and appeal Content ID claims. Add a watermark to brand your content and make it look professional. It can be your logo.
It is important to choose a topic, and it’s even better if you find a niche. For example, if your topic is cooking, you can focus on vegan cooking or Caribbean cooking, to make it more attractive. Don’t overdo it, so you don’t end up with something just interesting for a very limited group of people.
Once you have a topic and a niche, it’s easier to identify who will watch your videos. You need to do this because you need to know what your audience needs, what they like, and what they don’t. Content that is useful works better. Take your time and try different things.
Every time you can, tell your audience what your content is about and what they will get for watching it. Are they going to learn a new language? Are they learning how to cook? Are you giving them traveling tips? Content of value for your audience has a better chance to be watched.
Another good idea is to check what others are doing, specifically the ones that do the same thing that you do. Maybe they inspire you and give you new ideas. They are your competition, but maybe you could collaborate with them and make some kind of alliance that is beneficial for both sides.
Remember that the most important thing is to have a plan. Don’t go crazy publishing ten videos the first week just to abandon your channel for a month. It’s better to upload content regularly (weekly, bi-weekly, monthly, whatever works better for you), so people know when to look for it.
If one week you have a lot of ideas, write them down and schedule them, because there will be times when you don’t have any idea at all. This way you will always have something to upload and your channel will not look abandoned.
Keep the tone, style, and quality consistent, don’t rush it. It’s better to upload something a day later than to share something that looks half-done or that doesn’t have the same level of production as your previous material.
Get the right equipment, even if it’s basic equipment, and learn how YouTube works. Find out which keywords work best for your type of content, so you can include them in the description of your videos. YouTube offers a lot of tools for you, so use them.
One last step would be to advertise your content. Like we said before, it doesn’t matter if you have the best content ever if nobody knows it’s there. Invest as much as you can so you get the best results possible. This way you will be monetizing your content in no time.
Old Dog Digital 