I hate Twitter. I just don’t get it. Negative sentiment is present in most tweets. So many people complaining about everything. I agree with those who say that in the future all the stories about the end of the world will start with “In 2006 when Twitter was founded…”.
Yes, I have an account. I opened it in 2009 and I used it to get news for many years. I also have worked with clients that use Twitter as a CRM tool, handling all the complaints about their products, and I have to admit that it works.
In the last few years, an increasing number of clients haven’t included Twitter in their digital marketing strategies. Some as a consequence of my advice, and some because they didn’t want to do it without me having anything to do with their decision.
But let me tell you why I don’t recommend it. If you take a look at some of Twitter’s numbers, you will find some interesting facts. I am not saying this just because I don’t like it. But then again, if it works for you and you want to give it a try, go ahead. There’s nothing wrong with that.
Twitter has around 430 million active monthly users, and about half of those accounts are monetizable. It is mostly used in the United States by people in the 25-34 age category, and around 57% of them are males. So far, so good.
500 million tweets are made every day with an average length of 34 characters, even though the limit was increased to 280 characters in 2017. Only 12% of all tweets are longer than 140 characters. Tweets get lost very easily.
Almost 400 million Twitter accounts have no followers, and around 500 million users access this platform every day without logging in. 44% of all the accounts have been created and left without ever sending a single tweet. So there isn’t too much conversation going on.
An average Twitter user spends less than 10 minutes a day on the platform. Only 16% of internet users have used it for brand research. This tells me that, even when 54% of all users say that they are likely to buy new products using this platform, not too many conversions are taking place there.
Twitter spam is still on the rise, despite the platform’s measures to prevent this. About 20% of the accounts are fake, and every day they flood real users with their products and harmful links. Doesn’t sound right, does it?
I am not going to talk about the political reasons for not using Twitter, because I think it’s entirely up to you, but if you want to know more about who the new owner is, and why that fact is important, just Google it.
But don’t trust me, this is just my opinion. Do your research. You can find Twitter statistics very easily on many websites. The important thing to do is to have your interpretation of these numbers, which is something that you should be doing anyway.
Old Dog Digital 