The term “organic reach” represents the number of people that sees your content on social media without you having to pay for it. A few years ago, you could have some pretty decent interaction and reach numbers this way, but not anymore.
Social media platforms have made sure that the organic reach of your content gets seriously limited because they want you to pay. They want you to invest in the promotion of your content because that’s their business, that’s the way they make money.
Surely, you’ve already heard something about the algorithms and their negative effect on the reach of your content. Maybe you’ve heard someone blaming the algorithms for their posts’ low interaction and engagement.
Algorithms are just mathematical expressions that work as a set of instructions when performing a calculation. For example, the algorithm that determines the number of people that sees your content on their news feed for free versus the number of people that sees that very same post when you pay to boost it.
Paid reach is always greater than organic reach, and it helps you grow your audience in a shorter time. It would take you years to get your organic reach to the levels that paid reach does in just a few weeks. So definitely paid reach and boosted content should be a part of your strategy.
But what happens if you are working on a limited budget? Don’t worry. You don’t need to spend a lot, there is no minimum amount to invest. You can spend as little as a few dollars a month and get some results.
Obviously, the more you invest the better your numbers will be, but even just a few dollars a month can make a difference for your brand, especially in the early stages of a campaign or when launching a new product.
Promoting on social media will always be cheaper than doing it on traditional media, like television, radio, or newspapers, and the results you get are a lot better too, so don’t hesitate to invest your money in boosting your content.
It is a shame to see a lot of quality content go to waste because of the extremely low organic reach it gets. Many brands make the mistake of increasing the frequency of their posts, instead of increasing their reach by boosting them.
One important clarification that has to be made is that boosting your content will only get you a greater reach for your content, and more engagement too, but it is not the same as Paid Ads, that’s another story and we will talk about it later
Old Dog Digital 