You don’t need to be everywhere

Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, and Pinterest are just a few of the many social media platforms that brands use to promote their products. But, should you have a profile in all of them?

The short answer is no. You should only invest your time and money where your target audience spends their time. Different groups of people use different social media networks, so your choices depend on with whom you want to talk.

For example, younger audiences use apps like Tiktok and Snapchat almost everyday, while most of the adult population tend to use Facebook and Instagram. They might use other apps, of course, but these are the ones that they use predominantly.

Another example is Pinterest. Almost 80% of their regular users are adult women, so if your strategy is focused on this segment of the population, you should definitely consider this platform.

Depending on the age group you wish to target, your choice of social networks will take place. Facebook is the default choice for a lot of brands, simply because of the millions of users it has.

Another very important factor to consider is what you do. If you want to talk politics, Twitter is where you need to be. If you make movies and/or create video content, YouTube and Vimeo should be your focus.

LinkedIn has always been job oriented, so if you want to position yourself as an expert in your area, you should consider posting more frequently to this network, or even better, starting your blog.

As you can see, you don’t need to be everywhere. You don’t need to have a profile on every social network that exists, You need to do some research and find out where your target audience spends their time. That’s where you want to be.