There is no magic recipe

A few weeks ago, I was talking to somebody who wanted me to give him the solution to all his problems with Social Media, just by looking at the ads manager data that he had on his computer screen. “What do you see then?”, he insisted.

I explained to him that I had to take a closer look at the numbers and the content that he was posting, so I could tell him something significant that could help him generate more leads, which he had already explained that it was what he wanted.

He looked at me and said that he didn’t want me to do that, he just needed me to give him a general formula that could help him. He wanted the magic recipe that would take him to the next level on Social Media.

Of course, my answer was that there is no magic recipe and no secret formula. Every brand is different and every account needs different things. Some things might work wonders for one brand, but be the worst to ever happen for another.

Social Media and Digital Marketing have been around for some years now, but the science behind them is still developing. Just take into consideration all the changes that all social media platforms are still making to their policies and the new functions and formats they are adding.

Whichever analytics tool you decide to use, should be your main source of information. All the adjustments that you make to your digital marketing strategy must be based on statistics. This doesn’t mean that you can’t experiment, of course you can, but always measure everything.

There are no rules, so feel free to try new things. There are however some best practices and you should follow them. There’s a reason why they exist. They are general things, but very important and you can read about them here.

For example, posts don’t need to be that long. A few characters and a great image are better. Video content is king, but try different formats, because you don’t want to bore your followers. Don’t post too frequently also. Think about what you would like to see as a follower and start from there.

The only thing you can be sure of is something we have discussed already: listen to your audience. They will tell you what to post, when to post, how often, and everything you need to know.