More than a few people have told me in different occasions that they want to start using “the internet” for their businesses, but that they don’t know what they need.
Facebook, SEO, e-mail campaigns, websites, etc, it’s all the same for them. They don’t know the difference between one or the other and they don’t need to. They just know they need to do something about it and they should.
That’s Digital Marketing and you need all of it if you want it to work properly and give you the results that you are looking for. You need a website that’s been SEO optimized, you need social media profiles with quality content, and you need an ads campaign. You need a complete strategy.
It’s like an engine: you need all the parts of the machinery working at the same time for it to actually, well, work. So let’s take a quick look at each part of this complex thing called Digital Marketing.
Your website is your presence on the internet, It’s your home, and it contains all your contact information and a description of your services or products as a minimum. But you need to let everybody know that you have a website and it needs to be easily found, so it needs to be search engine optimized (Google is the most important search engine, but it’s not the only one).
Facebook, Twitter, TikTok, and all the other Social Media platforms are a tool for building a deep connection with those interested in what you do or what you sell. Social Media, liked we discussed in a previous post, is where you build a community, a good reputation, and eventually a group of potential clients. You don’t need to have a profile in all of them, just the ones the people that might be interested in your products use.
Ads let your message reach a wider audience, those who don’t follow you in social media and don’t know about your brand. They can also be useful for letting your existing audience know about your new products or services, or if you have a special offer for them.
E-mail marketing is another important tool because it not only lets you send a message to your audience, it also lets you manage the relationship with them in a more personal way. Messaging services, like Whatsapp, are also excellent at doing this.
This is not everything there is to know, that was never the intention of this post. We just want to let you know that you need all of it, the whole package: the website, the posts, the ads, the SEO. You will also need a clear objective. But that subject deserves its own post.
Old Dog Digital 