In theory, you advertise to increase your sales, but you are advertising and your numbers stay the same. Why is this happening? Well, because you’re selling. Let me explain.
Marketing and Sales are two different things and you should know how to do both if you want them to work for your business. I will not tell you how to sell, you know how to do that. But let me tell you something about Marketing: it has changed a lot.
Marketing, especially Digital Marketing, can help you with sales, but only if you use it the way it is meant to be used and not as just another outlet for your products.
First you need people to know that your brand exists and the quality of your products or services, before they even consider buying something from you. So the first thing you should do is talk about your brand.
And with this, I don’t mean that you let your audience know the name of your company and what kind of products or services you sell. You also need to build a good reputation. You might even want people to think you’re cool, fashionable, or even a great investment.
Social Media is the perfect tool to do that. Facebook, Instagram, WhatsApp, TikTok, and all of them let you promote your brand, and the values and principles you want to be associated with. They also let people tell you what they think and what they want. That’s their main purpose. Not selling. That’s the catch.
Of course you can sell on Social Media, these services have all the tools you need to sell online, even if your website doesn’t have a store. But they weren’t created for that. They were created to establish a deep connection with the ones that follow you, with your audience.
Once they know you and everything that you represent as a brand, once you’ve talked with them, then you can start asking them if they want to know more about your products, or if they want to subscribe to your e-mail list and stay updated about new launches or offers.
If you start bombarding your audience with messages selling them stuff, people will do with your posts the same thing that they do with ads on television: they will switch the channel, they will stop following you.
Take the time to build a community, get to know your audience, learn what they like and what they don’t. Listen to the feedback that Social Media is giving you for free. Then you can think about increasing your sales. That’s the way it should be done.
Old Dog Digital 